
Hélène Gitchenko
Wild & Cultivated
Innovation Strategist | Human-Centred Designer | Researcher | Creative Facilitator
Expertise
Innovation strategy and organisational development
Human needs-centred systems design and participatory design processes
Human needs-centred society advocacy
Creative facilitation and co-design workshops
Design thinking and creativity methodologies
Social innovation and impact development
Knowledge management and organisational learning
Research design, evaluation, and impact assessment (qualitative & quantitative)
Project design, coordination, and innovation management
Training, mentoring, and capacity building
Partnership development and community engagement
Public speaking, facilitation, and conference contributions
About
Dr Hélène Gitchenko
Wild & Cultivated
Senior Innovation & Management Consultant | Human Centered Designer | Psychomotrician therapist
I work across innovation, participatory design, knowledge management, community
projects and embodied wellbeing. I highlight the implicit and explicit operating rules of
individuals, groups and organisations in order to identify the obstacles to achieving their
objectives. My work brings together a background in Complex Systems Engineering,
research, design, innovation management and psychomotricity, with a strong interest in
how people can create meaningful change together.
Innovation & Participatory Design / Project management
I am a senior consultant specialising in innovation management for socially oriented
organisations and participatory design.
I help organisations and communities turn complex challenges into concrete projects,
involving the people concerned in understanding problems, exploring possibilities and
creating practical solutions. My approach is human-centred and systemic: rather than trying
to change everything at once, I look for targeted actions that can create meaningful change
within a wider system.
Knowledge Management
As a senior management consultant, I analyse your organisation to design simple, low-
ressource communication systems and procedures, that help people access the right
information, at the right time, in a form they can immediately use in their work —
without creating unnecessary processes, tools or administrative burden.
Human Centered Systems Design
Exploring how physical environments, human activities, relationships, resources flow and
ecological cycles can work together.
Amongst other projects, since 2023, I’m creating a food forest and therapeutic garden,
conceived as a place for:
∙gentle physical activity and contemplation
∙sensory exploration and art
∙traditional crafts practices
∙transformation of garden produce
∙making and learning together, whatever people's abilities
∙reuse and creative use of materials
∙understanding natural and material life cycles
∙community life through shared productive activities
For me, making things together is a way of making society: creating places where people
can contribute, develop skills, meet others and feel part of something meaningful.
Body, Voice & Wellbeing
I am a French state-certified psychomotrician therapist (2009), exploring the relationship
between body, mind, emotions, creativity and environment.
I use movement, voice, dynamic and still relaxation, sensory exploration and informal
artistic expression as tools for wellbeing, personal development, rehabilitation and support
for people at all life stages.
This work encourages people to notice habitual patterns, explore alternatives to automatic
responses in a safe environement, reconnect with their spontaneous response, and develop
greater presence, creativity and freedom of choice in everyday life.
Diplomas
∙Certificate in Youth Work with Children and Teenagers – Vulnerable Groups (France –
2005)
∙State Diploma in Psychomotor Therapy - Healthcare Professional (France – 2009)
∙BSc in Rehabilitation Sciences – Neuroplasticity and Cognition (France – 2009)
∙BSc and Master’s (Year 1) in Psychology and Ergonomics (France – 2012)
∙Master’s (Year 2) in Industrial Design and Innovation Management (France – 2013)
∙PhD in Complex Systems Engineering for Organisational Management (France –
2016)
Experiences
Dance & embodied practice — lifelong practice, evolving from performance towards
wellbeing and therapeutic approaches
Residential Youth Camp Leader (summers 2003-2008)
Costume and make-up assistant for theatre productions in various semi-professional shows in
Lyon. (2006–2009)
Creation of immersive real-world environments – large-scale games, treasure hunts,
interactive stories, festive events with animation and performers, etc. (2005–2009)
Clinical research into the benefits of psychomotor therapy for women with stage IV breast
cancer. (2009)
Research into facial expressiveness amongst different patient groups in a hospital setting
(depression, schizophrenia). Fundamental research programm. (2010–2011)
Structured analysis and action plan to tackle psychosocial risks in a french national theatre
(2011)
Design of an inclusive reception desk for the French Employment Agency (2012)
Research on creativity methods - Design and evaluation of prospective creativity methods -
guidelines for increasing creativity at each stage of conception for engineers and designers
(2012)
Research on knowledge management methods in innovative organisation, explicitation of
methods linked with appropriate tool and cognitive processes. Design of organisational
evaluation methods and guidelines for SME. (2013-2016).
KM consultancy in innovative
SME’s for consulting firm.
Design of the logistics and supply chain for a network of zero-waste entrepreneurs in Lyon
(2017)
Co-director of an industrial research chair – coordination of research and engineers team,
Research and intervention for companies and associations, scientific committee for Laval
Virtual conferences, applied research for industry (knowledge management for innovation),
teaching and projects supervision for Master’s II students, supervision of Doctoral research,
Creation of immersive real-world and virtual environments (project director) – boot camp,
immersive analog creative days, experimental XR environnment, XR prospective projections,
interactive prospective stories, XR biofeedback, XR environnement for designers, etc.
(2017–2018).
Innovation management consultancy for social companies and social entrepreneurs; training
for entrepreneurs (new product development, marketing & innovation marketing); project
development and funding; public-private partnerships; EIC funding, change management;
brand image; creating a product portfolio; etc. (2018–2020)
Culture and strategy director for a German SME - In-house consultancy for SME growth
(from 10 to 30 employees over 1.5 y): participant observation, process stabilisation, definition
and optimisation of material and information flows, stock and production waste management,
continuous improvement, creation of an organisational chart and recruitment plan, salary
scale, decision-making and HR processes, healthy bottom-up corporate culture, ergonomic
design of workspaces, branding and product range, etc. (2020–2022)
Creation of a therapeutic forest garden: from wasteland to a food forest. (since 2023)
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